Consumer Drivers of Muscadine Wine Purchase Decisions
نویسندگان
چکیده
منابع مشابه
Drivers of B2B Software Purchase Decisions
. Organizations are increasingly turning to large, enterprise-wide software systems as potential solutions to managing complex business-to-business (B2B) relationships. These systems become so embedded into the business that they are best understood as socio-technical. The procurement process for such systems needs to be better understood. The purchase decision is seen as being based upon infor...
متن کاملModeling regret effects on consumer post-purchase decisions
Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...
متن کاملDrivers and Outcomes of Perceived Fairness in Consumer Financial Decisions
In financial decision making, perceived fairness can have substantial influence on individuals’ choices. In this paper, we investigate process and outcome dimensions that moderate perceived fairness for a variety of financial products. Our hypotheses draw from the existing fairness literatures in marketing, economics, and organizational behavior, and relate the fairness concepts from those exis...
متن کاملThe importance of wine attributes for purchase decisions: A study of Italian consumersâ€TM perception
0950-3293/$ see front matter 2012 Elsevier Ltd. A http://dx.doi.org/10.1016/j.foodqual.2012.11.007 ⇑ Corresponding author. Fax: +39 081 2537466. E-mail addresses: [email protected] (M. C (L. Cinquanta), [email protected] (C. Ievoli). The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades...
متن کاملExploring Factors That Influence Vehicle Purchase Decisions of Older Drivers: Where Does Safety Fit?
Vehicle design features that enhance safety can mitigate older driver frailty and declines in ability. We have investigated the older driver’s perception of vehicle safety and how this influences their vehicle purchase. Focus groups (n = 27) were conducted among drivers aged 70-90 in South-Western Ontario. Questions focused on participants’ perceptions of vehicle safety and design, the vehicle ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Beverages
سال: 2018
ISSN: 2306-5710
DOI: 10.3390/beverages4040098